Captain Matt and Shane “Glo Daddy” Duffy kick off the Christmas season with a deep dive into what really separates the pros from the pretenders in the holiday lighting game.

From warehouse management and crew training to creating an experience clients will never forget, this episode pulls back the curtain on 30+ combined years of Christmas lighting success and burnout lessons learned the hard way.

They cover:

• Why October is the most profitable month of the year (and how to prepare for it)
  

• The myth of competing on price and why $4/ft companies never last
  

• How to create a “Christmas magic” experience your clients will pay more for
  

• Why your house better look like you own the company
  

• Warehouse systems that cut crew prep time in half
  

• Hiring a warehouse manager and eliminating chaos during hell week
  

• The secret weapon: music, candy canes, and emotional selling
  

• Why most Christmas lighting companies burn out after 2–3 years
  

• How to use Christmas installs to plant seeds for landscape lighting jobs
  

This episode isn’t just about Christmas lights it’s about scaling a seasonal empire without losing your sanity or your soul. Whether you run a lighting company, lead a team, or just want to learn how to sell the experience, this is your blueprint to dominate Q4.

Ready to Start or Grow Your Landscape Lighting Business?

🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/

🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/

🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club

🔹 Join our Facebook Group: https://www.facebook.com/groups/2196456184072265

🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew

🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/

🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?